Unilever

Agency: Wunderman Thompson
Client: Unilever
Role: Art Director
Tasks: Design + UX

Creating a flexible creative template to cater to 400+ brands

At Wunderman, I created a master template that is flexible enough to work across 400+ Unilever brands. We set up a consistent set of email blocks and UX, but each brand has its own custom configuration, which includes unique typography, colors, and css styling. A defined template enabled us to create personalized content so each reader can receive customized communications and the design enabled us to create one technical solution that let each brand feel truly unique while maintaining brand consistency – as well as saving time and cost.

We designed templates for 15 of Uniliever’s key brands, and then provided detailed briefing documents so that their internal brand teams could provide the necessary input to set up the remaining brands.

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Wunderman Thompson
Unilever
Art Director
Design & UX

One template enabling many brands

Guidelines and documentation